Often called the powerhouse of marketing, Reddit & Quora are the best platforms to get backlinks to your site. With so much to do, both Quora & Reddit allow us to experiment with our marketing strategies to bring traffic to the website, raise brand awareness and authority, and provide extensive link-building opportunities to cover a wider audience reach. Let’s dive right in and take a look at what makes these platforms great for SEO, content marketing, how they work, and how we should use them.
While accumulating some of the important figures related to these platforms, we discovered that Reddit is the 7th most popular website in the US, and Quora cherishes a domain rating of 91. Being a trustworthy source, these platforms are frequently shown in SERP. Reddit & Quora both vary in structure, and this escalates the individual worth of both the platform to stir up the marketer’s interest. These platforms are structured with rigid content posting guidelines and algorithms to avoid excessive intentional promotions and spamming.
Building links from these platforms can earn you Google’s attention as it prefers links from spam-free sources. You can build a backlink portfolio and earn Google’s attention. Structured in Question-Answer format and message threads, Quora and Reddit are visited by millions of monthly users looking for answers to their queries. Besides, to abide by the Google EAT algorithm, it’s essential to expand and improve your online presence and reputation to convey useful and reliable information.
In particular, Reddit & Quora form a consortium of marketing channels that can give an instant boost to your brand.
Are Reddit & Quora Links Beneficial?
The links that we get from these platforms are no-follow and hence are considered of no good. Apparently, the exposure associated with it brings a balance to our profile and improves search visibility.
The myth that no-follow links are of no use can be countered by the statement that if you exclusively overburden your backlink profile with do-follow links, it will make the profile look suspicious to Google. To render it an organic stance, adding good no-follow links would validate the profile and make it look diverse. Google’s John Mueller validated the fact that Google isn’t missing sites that are link-building on Quora. So, these links are definitely of real worth to bolster your domain authority, drive website traffic, and improve brand awareness.
How do Reddit & Quora Help in SEO?
User-generated content and content generated for a user is what search engines strive for. Quora and Reddit can get you traffic of real worth to improve your brand reputation and revenue generation. Recreate your user profile to make it trustworthy with a genuine user name, profile picture and biography. Blend keywords into content seamlessly to ensure that the readers won’t feel forced. Keywords are the lifeline of the SEO process and should be accredited as the most important asset for Reddit and Quora posting.
How do Reddit and Quora help with Content Marketing?
Reddit and Quora lure visitors from all walks of life. The traffic it receives may come from a different industry, field or expertise level, and hence it can affect the quality of traffic that you received through it. Considering the fact that these two platforms have high traffic and visitors, try to conceptualize ways to extract content that can be useful for visitors and B2B organizations.
Through Quora, brands can find more opportunities to strengthen brand authority in your industry, while through Reddit, you may provide your potential customers with a way to reach your services or product. Content on Reddit can be remarked through upvotes and downvotes, just like Facebook likes and comments.
As the new content sprawls over Reddit, it attracts visitors and posters. Reddit is further divided into “subreddits” that can be used to improve content marketing requirements. The catch is, these comprehensive platforms allow a decent level of content marketing and penalize promotional marketing. Produce content that goes with your brand and post it directly on Reddit. Reddit oozes with features that can make your content super exciting to be read by millions. If you want to spread brand awareness on Quora, start building your online profile by questioning unique questions or answering already asked questions.
- Research authentic, effective and innovative content ideas using the right keywords;
- Create content keeping trends in mind;
- Share your content in the right space;
- Identify and follow relevant subreddits to build your presence on them;
- Follow the same steps to build your presence on Quora;
- Be regular with your posts.
How to get the most out of Quora?
To establish yourself as a valued member of the Quora community, you need to prove that you are active on Quora and that you follow its guidelines to post important and sought-after content. Post on quora regularly, get acquainted with top profiles on quora, be active on it and learn how to put forward one’s perspective. Join spaces that resemble your interest. Analyze stats regularly to see how your Quora profile is performing.
The Best Way to Promote a Service or Product on Reddit
Understanding Reddit algorithm is of utmost importance to use the platform or else the rigid rules followed by Reddit will penalize your account. Remember the adage “karma is a bi…’, it really is in the case of Reddit. Low karma scores and promotional content won’t even let newcomers post content. Let’s just agree at this point that we should introduce our salesperson qualities on Reddit. Soft selling on Quora is manageable, but Reddit dissuades it. To introduce yourself to your audience, blend in with the subreddit audience by sending memes and using slang or jargon. Know that you may see toxicity, aggression and disapproval at times.
Quora and Reddit are two highly powerful and potential platforms to promote your content and get traffic, provided that the content is not promotional. Use these platforms prudently to attract millions of people to your social media page or website.