Ready to launch your website? But wait, do you know what all you need to build a high performing website? Apart from functionality and design, the performance of the website is the next big thing that should be valued accordingly. Whenever your site goes down, it sends negative signals to search engines and can disgruntle […]
Dark is a new light. Every user now is seen with dark mode enabled in all the multimedia devices they use. But, why did users switch to a dark mode? Dark mode web design has become one of the most famous trends in web designing. What is the actual reason behind this new trend in […]
The words you write are precious, which makes you believe that it attracts potential consumers. You write an article or a blog, publish it, and there is no engagement or nobody viewed it. There are millions of websites where the content is not as effective as the user needs. The content they publish on their […]
In this era of a highly competitive business environment on digital platforms, customer retention is one of the necessary steps for the growth of your company or business. It promotes credibility between customers and the service provider regarding the products and services. As in the perspective of growing any brand or service, it is important […]
Your first point of contact with your potential customers- your website acts as a game-changer for your online business. It reveals all about your online reputation, it acts as a shopping window, and informative content hub for whosoever visits you. As a crucial component of your promotional efforts, the appearance of your website can make […]
There is an abundance of articles on the web that can guide you to drive traffic to your website, but is it all what you want…traffic? Probably, not. Conversion is our priority when we get a website developed, and sales conversion is the most critical metric. Users are available with a surplus of options, i.e., […]
PPC campaigns run for a reason, “spend money to make money”, which on a bigger picture is a potential way to drive sales and earn brand recognition. Customizing your PPC strategies to win preconceived goals is an important part of a Pay Per Click (PPC) campaign. Say, you are having certain metrics or KPIs in […]
Do you want to see your online business thriving? Every business owner aspires for the same, but only a few can draw results successfully. The success of online marketing depends largely on the visibility of the website. No, it isn’t as easy as it appears; the competition is endless with no possible way out other […]
Content plays a crucial role in enhancing the visibility and searchability of your website. As it is well versed that content is the king, it may build up or destroys your brand, so you should scale your content marketing strategy accordingly. Digital Marketing is a fast-paced industry where techniques and strategies are constantly changing with […]
Do you recognize ‘checkmark’ and ‘M’, i.e., the logos picked by ‘NIKE’ and ‘McDonalds’ respectively? What makes you relate that ‘swoosh logo’ with NIKE? Well, it is its LOGO, the graphical representation of the brand. A logo speaks a lot about how a brand evolves and implementing the latest logo design trends in 2021 would […]