Industry 4.0 keeps everyone spinning with its innovation and control. What’s it? Targeting the outgrowth of diversification, companies are expanding their product and service lines to get wider acceptance in the market. Adherence to the ongoing changes contributes to market disruption. Cutting-edge technology and digitization are the need of the hour to meet new business prospects and get control of the industrial value chain. Synonymous with automation, interconnectivity, machine learning, smart digital technology, real-time data and similar advancements, 4.0 is the new phase in the Industrial Revolution. Since businesses are growing at a rapid pace, the challenges of connectivity and access to real-time insights are posing the real trouble. The new industrial revolutions have taken digital technology to a whole new ground with emerging interconnectivity through IoT/ Internet of Things, cloud ventures, and improved access to real-time data.

What is Industry 4.0 or Fourth Industrial Revolution?

Industry 4.0 is a comprehensive yet innovative approach to digitization and integration in the field of manufacturing. Considering the complexity of the manufacturing industry, there is a slew of flaws that need to be fixed to empower the operations. Real-time data collection, analysis, and transparency are the backbone of modern manufacturing operations. Analogous to it, the implementation of new technology is aimed at connecting the two worlds- physical and digital to streamline communication across departments, people, teams, etc. Industry 4.0 seamlessly integrates technologies to boost productivity, processes, projections, and prospects of any industry. The notion of Industry 4.0 suggests improved automation and connectivity between the physical and digital world, decentralized control systems, and enhanced personalization.

Technologies of Industry 4.0

Industry 4.0-enabled manufacturing environment emphasizes the integration of technologies to simplify the manufacturing supply chain. Some of the technologies that are eminent in Industry 4.0 are the Internet of Things (IoT), cloud computing and analytics, ML and AI. The employment of smart machines is focused on advancing the quality of services for a futuristic approach. The industry is equipped with advanced sensors, all-inclusive software and robotics to rationalize the collection and evaluation of data. When data from production combines with operations, it enhances the visibility and insight of information. The flexibility offered by mass customization helps in meeting customers’ demands. Above all, the implementation of these technologies accelerates automation, predictive maintenance, and process optimization, which was not formerly possible. For the value chain, analysis of large chunks of data using sensors improves the visibility of assets for real-time access. This simplifies predictive maintenance of the inventory to look out for out-of-stock products. Evidently, enabling the usage of IoT devices in the factory leads to improved productivity and quality. Streamlined communication and Ai-powered visual inspection prevent manufacturing flaws to save time, money and effort. The quality assurance team can use handheld devices with cloud connectivity to monitor the manufacturing process virtually and can even detect mistakes for instant handling. The conceptualization of Industry 4.0 concepts and integration of technology instills different industrial segments to employ it for increased productivity.

Benefits of Industry 4.0

Since we are in the midst of this significant transformation, realizing the pros and cons become necessary to trace the path to the future. Industry 4.0 is not just a buzzword; it’s the shift to a new range of opportunities in the manufacturing domain. The disruptive nuance of technologies unfolds new opportunities. Emphatically, it bestows more power on computers and technology to alleviate the involvement of humans.

Examples of the Fourth Industrial Revolution

• Internet of Things (IoT)
• Robotics
• Artificial intelligence
• Blockchain
• Big Data
• 3D and 4D Printing
• Quantum Computing
• Cognitive Computing
• Customer Profiling
• Location Detection
• Cloud Computing
• Cobots
• Virtual Reality (VR)
• Mobile Devices
• Smart Sensors
• Big Data/Analytics
• Augmented Reality (AR)
• Data Visualization
• The advances in science and technology lead the way to the fourth industrial revolution.

Role of Industry 4.0 in Digital Marketing

While many organizations may deny the impact of Industry 4.0 in digital marketing, but the impact is vast and visible. Marketing is one such branch that almost every business needs. Consequently, identifying the current opportunities can be of tremendous help to thrust the business to the next level. Industry 4.0 allows optimizing the operations of the manufacturing industry to quickly analyze what are the market needs. Marketing for the same can boost the company revenue and the brand appearance. Automation and optimization improve productivity, i.e., the primary goal of marketing. It speeds ups the tasks, profitability and performance of an online business, altogether. Optimized processes allow the team to explore new opportunities in real-time to meet priorities for maximum outcome. Since the purchase process and everyday decisions need to be emphasized marketing can be used to influence the prospects.

Challenges in Digital Marketing

Surely, industry 4.0 can help you discover and meet your marketing goals. But there come limitations with prospects. Big Data, Social Media, and E-Commerce are already part of marketing breakthroughs, but the rapid transformation in information and communication technologies are to be met by Industry 4.0.

• Cyber threats – The possible cause of businesses putting back business ventures, cyber threats can discover the next level and can affect the domain adversely.
• Operational Disruption - Malfunctioning devices can defer marketing opportunities to bring a halt to your advancements. Also, technical glitches can affect the productivity of the entire organization.
• Regular Misconfiguration – As a marketer from the manufacturing industry, you must not be ready for any glitches. Network server or IP misconfiguration, website issues, broken link or unstable and whatnot, there is a galore of anomalies that can impact your business productivity.

As a Digital Marketing Company in Noida, we are prepared with a team to deal with such anomalies and even all the challenges that the emerging technology might bring along. We are exploring a new range of possibilities to keep up with the trends to ensure that our clients get superior and unconventional solutions.