Long Tail Keywords- What are they and How to use them in SEO
To begin with, the blog, let’s see some examples. “Website”, “Nike”, and “SEO Services”- Are the keywords. A word or two that are searched to discover anything on the web. “SEO Benefits of Long Tail Keywords” – It’s a long-tail keyword. A phrase or a combination of keywords is used to discover something specific. It’s more of a one-word answer. Let’s study it in detail. Why? Because long-tail keywords are easier to rank and are of great use for SEO. Assuming that you are already versed with keyword research and how to use them, we’’ be elaborating on long-tail keywords to ensure that you become proficient in them too.
What are Long Tail Keywords?Long-tail keywords are an elongated part of the keyword or generic search queries that are unpopular and have slightly fewer searches monthly. These search queries are more specific and can drive the conversion rate better than generic or head keywords. The term SEO has about 110,000 searches per month, while its elongated counterpart “SEO Company in Noida”, has about 1900 searches per month. Here you can see that extending the keywords decreased the monthly search considerably. Now, it will surely limit your reach but will improve the quality of reach and target only a QUALITY audience, thus improving the conversion rate. Once the conversion rate grows, it will bring in more traffic to the sire and motivate the audience.
How Do Long Tail Keywords Work?Picture this: You are a water bottle selling company with your own website that you want to optimize for the “water bottle” keyword to rank on the top? What are the possibilities? Believe me, it’s almost negligible. No earlier than three months can it be achieved, and with this, we intend the first page and not the first position. To come off with a plan that can take your website to the top, try adding more to your keywords. The competition for the keyword “water bottle” is considerably high. But what if you extend it to adjust the scenario of “long-tail keywords”. Say you specialize in “insulated water bottles” or produce “water bottles for school/college/work” or sell “customized water bottles online India”. Now, this will get your targeted audience, i.e., only those who are looking for precisely the same product. Decide- Generic keywords with millions of audiences or specific keywords with a limited yet accurate number of audiences.
Examples of Long-Tail Keywords
|Head Keyword||Short-Tail Keyword (Generic)||Mid-Tail Keyword (Broad Match)||Long-Tail Keyword|
|College||College||IT College||IT College in Ghaziabad|
|Digital Marketing||Digital Marketing||Digital Marketing Company||Digital Marketing Company in Noida|
Keywords HierarchyNow, what keyword would represent your brand? Deciding on this can be exhausting, researchful, and competitive. The keywords you pick will shape your SEO strategy. Whether you have a new website or an old website, keyword structure and hierarchy can elevate the quality of your campaigns. For instance: You, as a reader, search for Nike on Google. What results will you get? Open-ended and vague- right? Because Nike is a head term with no clear intention. Now, you will pick a little more specific term, say “Nike Black shoes”; what will you get? A refined search result page with plenty of Nike shoes but in black color. However, it is still an open and wide search with infinite search results, and you fail to see what he wants. Next time you search for “Buy Nike Black Sports Shoes for Women Online”. With this phrase, you clarify your intent to ensure that Google shows you want you exactly want. Google’s search algorithm works this way. Exact match: Show results when the query is the exact same as the keyword. Phrase match: Also show the results if there are extra words before or after the keyword. Broad match: Show the ad so long as all the keywords are part of the search, regardless of word order. To rank on top of SERP, you need to create your content marketing strategy. This will help you augment your website’s topical authority to boost your rank eventually.
SEO Benefits of Long-Tail Keywords
- Comprehensive Content Creation
- Address Direct Search Queries
- Better Conversion Rates
- Less Competitive to Survive
- Improved Content Visibility
- Help Short-Tail Keywords Rank
- Optimized Blog Strategy
- Emphasize on Definitional Search Intent
Find Your Best Long-Tail KeywordsThe purpose of Long tail keywords is to communicate your ideas well to your customers or establish a better point of contact. Apparently, you already know that they are looking out for something that can be catered using a keyword. Map out your strategy to draw in the traffic. It will be fewer initially, but as you go on with your strategy, it will become more focused, committed and effective. Think of your services and discover what terms go exactly the same way. While doing this, you will figure out the best “keywords”. Now try adding suffixes or prefixes to your keyword to make it comprehensive and understandable. For instance, you are into the food restaurant business and “Best Indian Food” is one of your keywords. But you can’t optimize all your blogs for this keyword, as you must be having a website page to target with it. In such cases, you can use long-tail keyword variants to give a comprehensive view of your services even within your keyword range. This will expand your range and reach for better conversion. Make sure the long-tail keyword is linked to the head keyword to create a connection.
How to Find Long Tail Keywords?You have the half work done now that you know what long-tail keywords are and how they work. All you have to do is, understand your niche, your audience base, what will they be interested in, what will be their possible search queries, and how competitive will it be. You can use a number of methods to find long-tail keywords. Trust me, everyone will tell a different way, pick any one of them but stick to one. Some might go tedious while others may just turn plain and unworthy, adjust them your way to get results- better search rankings, lower costs per click and more qualified search traffic.
Use Google AutosuggestType a single letter, and you will get quick access to popular search queries. This is what Google autosuggest is designed for. Source your long-tail keywords for autosuggest to know what your readers want or prefer. It will show all the keywords with decent monthly searches. You can rely on these highly popular search queries to go on with your SEO strategy. There are various other similar tools that can be used for the same. Some other tools that can be used by marketers are:
- Keyword Explorer
- Keyword Tool
Analyze the Competitiveness of the MarketOnce you know what’s trending in the market, you will get to be better with your approach. Competitor’s analysis is one of the most powerful approaches that can result in crafting a result-centric strategy. Ranking can be tough if you have no strategy to follow. From deciding on a budget and finalizing long-tail keywords to setting up SEO methods and ads, it takes intensive research to set it all. Take a hint from your competitors to what results in they are getting and from what keywords.
Browse Reddit, Quora, and Niche ForumsThese platforms entertain a decent amount of traffic. Search for a keyword, and you will find the ranking from these platforms in the top 10. Mining LTK from such platforms can be tedious. Forum threads are full of good discussions; these discussions can be used to create attractive content pieces. Through these forums, you will get diversified opinions to enhance your keyword search in a unique and productive manner.
“keyword” + “forum”
“keyword” + “board”
“keyword” + “powered by vbulletin”Finding them like this is one of the most prominent methods. Google “Searches Related to…” Google shows results that revolve around the topic that people search for:
ConclusionLong-tail keywords are essential to be in your marketing strategy as these keywords are more comprehensive and engaging. If used purposefully, these keywords can get ranking, authority and traffic to the website. Try using it to draw traffic to your advantage. Need help? Reach out to us. We are a team of SEO experts who can help you prepare your search engine optimization strategy to create excellent results.
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