Digital Marketing

Google Mum Update

Google MUM Update – Difference between MUM and BERT

Google is becoming more pragmatic for users and is constantly updating to improve user experience. New algorithms and updates are rolled out regularly, and this time it’s Google MUM update. Remember BERT? MUM is similar to BERT and aims at overcoming language and format barriers for an intuitive and inclusive search. That said, whenever Google […]
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Top 5 Podcast Hosting Sites in 2021

Top 5 Podcast Hosting Sites in 2021

Podcasting is prevailing at a pace that challenges every other medium of interaction. With the power to capture the attention of millions, podcasting is making its way through all odds. What is Podcasting? Remember the radio? Radios were prevalent from the 1920s to 1960, and then came television as an audio-visual mode followed by the […]
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How Search Engines Use Machine Learning and Its Impact on SEO

How Search Engines Use Machine Learning and Its Impact on SEO

Are you flurried to know how SERPs are arranged and what’s responsible for ataxic ranking on SERP? Let’s see the impact of Machine Learning in the working of search engines. People who are into digital marketing know the role of SEO really well. How: Do search algorithms work? Search engine crawl and index websites? user […]
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What makes Reddit & Quora a Great Platform for SEO & Content Marketing

What makes Reddit & Quora a Great Platform for SEO & Content Marketing?

Often called the powerhouse of marketing, Reddit & Quora are the best platforms to get backlinks to your site. With so much to do, both Quora & Reddit allow us to experiment with our marketing strategies to bring traffic to the website, raise brand awareness and authority, and provide extensive link-building opportunities to cover a […]
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Pinterest SEO in 2021: A Complete SEO Guide to Boost Website Traffic

How to Optimize Pinterest Pins for SEO – A Complete Guide 2021

Pinterest SEO Guide 2021 Technically, Pinterest is America’s Image Sharing and Social Media Platform, but we call it a ‘Discovery Hub’ where users can discover anything and everything – recipes, style inspiration, home decor ideas, DIY hacks, and so on. With over 416 million monthly active visitors and 240 billion posts to date, Pinterest has […]
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Effective Strategies to Promote Your Business using LinkedIn Stories

Effective Strategies to Promote Your Business using LinkedIn Stories

LinkedIn Stories feature has been here for a while now. However, the confusion still persists regarding its usage. Whether experts or freshers, everyone wonders “How can I use LinkedIn Stories to grow my business”? As pictured, LinkedIn is a social media platform with over 740 million members and 55 million registered companies. LinkedIn is next […]
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Feature Snippet vs Rich Snippet vs Rich Answers vs Knowledge Graph

Difference Between Featured Snippet, Rich Snippet, Rich Answers, and Knowledge Graph

Google is getting more user-centered to display accurate Search Engine Result Pages (SERPs) and has introduced SERP features. However, SERP features like the Knowledge Graph, Rich Answers, Rich Snippet, Featured Snippet, and PPC Ads are affecting organic search results as people are getting answers to their queries instantly. A number of buzz words are thrown […]
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