The power of quality backlinks can potentially take your website ranking to the top. Wondering how link-building techniques in 2021 can improve your website performance?
As a time-tested method, quality backlinking can bring you traffic and improve your SEO performance. Besides improving organic traffic, it improves the authority and visibility of the site.
What are Quality Backlinks, and How do I Get Them?
These backlinks are inbound links that we can get from trusted websites. High-quality and linkable content on your website would be enough to get quality backlinks from trusted sources. The higher the number of quality backlinks, the more creditability to your site. Backlinks from sites having higher authority than yours will pass link juice through these links, thus improving your domain authority.
Indeed, it’s challenging enough and more a kind of word of recommendation or endorsement. But why would a high-quality website do that for your website? It is a give-and-take process. Give them high-quality content, and they will share their authority. One of the basic tactics to build backlinks is to nurture public relationships, either through social media or emails. Besides, some high-performing link-building techniques in 2021 are mentioned below. Scroll down to check.
Broken Link Building
Whether external or internal, broken links hinder the website’s crawlability and waste the link juice. As a scalable and white hat link building strategy, broken link building is a valuable practice to replace dead links with a working link from a targeted website. Recreating an alternative piece for broken content can help redirect targeted traffic to a justifiable location where they can find what they are looking for. This can be a great way to build original and working links. Surely, 404 pages are of no use, replacing it with a targeted link would not only reduce broken links but will also upkeep the site’s credibility.
Unlinked Brand Mentions
Unlinked brand mentions carry instances where your brand is mentioned but is not linked back to your site. You are getting appreciated without any reward. Finding and linking your brand mentions to other webpages is difficult, but you can use some tools meant for the same to get messages of brand mention straight in your inbox. Check out their Brand Monitoring Tool to know about missed and latest mentions.
Guest Posting on Reputed Sites
There are plenty of high authority guest posting sites looking for unique content from certain niches. As the most effective way of quality backlink building, it may be quite challenging as you are not alone in the race. Finding sites manually can turn hectic after some time. All you can do is, look for a reliable tool offering such benefits. Collect the data. Once you get the data, reach out to website owners or managers and send off guest post pitches to high-performing websites. This could be the easiest way to earn a link to your site.
Authority Resource Page
Earn quality backlinks from relevant authorities through this scalable and workable technique. Not every site has this resource page with the same name; some refer to it as “additional resources”, “useful resources”, “helpful resources” or “further reading”. You can create these backlinks from web pages that link out to external and useful third-party resources. Find relevant resource pages and examine these pages to suggest relevant resources.
The Skyscraper Technique
Looking for a scalable link-building technique? Nothing could work better than a skyscraper that took the SEO world by storm. Repurposing the best content available for a particular niche is what skyscraper is all about. Long-form content with lots of backlinks can be made better by extending the relevance and the length of the write-up and replicating existing backlinks. Those linked to the existing piece can be suggested to link or show interest in updated content for better performance and reach.
Although mainstream, Roundup posts can make a potential difference. When people step out for shopping, they want shop-experts to tell them what best they could buy. Similarly, round-up posts are created by getting opinions from experts from the same niche. For ex: Top 10 Backlinking Articles of the month. Look for niche experts and create posts based on their options and link with their write-ups to improve brand credibility and get quality links.
Asking for testimonials can get you links. Wondering how? When you write a testimonial for a company you reached out to for services, you provide them testimonials explaining about your experience. If they feature your testimonial, this will get you a link.
Listicle Link Building
The listicle is one of the easiest writing patterns. All you need to do is prepare a list of 10-15 products or services from a niche and add the original link to those websites. The reader engages with almost every link in order to remain informed about a particular topic. They also prefer reading listicles to get a squeezed scan of expected services. Listicles are easy to understand, comprehensive, and give a clear viewpoint and hence is one of the best link building techniques 2021.
Importance of Backlink Building in SEO
The purpose of SEO is to improve site ranking and creditability. Backlinking serves one of the two purposes. Get links from high authority domains to build creditability for the website, thus building credibility. Backlinks signal to Google about the relevance and worthwhile of site and content, and with this, search engines deduce that the content on the page is worth ranking.
How do Backlinks help in Search Engine Ranking?
High-quality backlinks explicitly validate the value of content on a site and may spike traffic within months. When more and more people visit a site regularly, it may attract Google spiders to understand the underlying reason. This eventually increases the site ranking and performance. As part of SEO, the backlink is one of the most important ranking factors and getting a link to another site lets you attract diverse traffic to overdo your competitors. Those who haven’t done it before may find it perplexing, but considering the benefits it may bring, it’s worth exploring. Try these 8 Link Building Techniques 2021 and let us know how it changes your website ranking.