Digital marketing is a huge umbrella with lots of moving parts. Building organic traffic through SEO, building your unique brand with social media marketing, jumping with huge numbers on search engines through PPC are some of the many parts of digital marketing that keep evolving. It’s not just moving parts that keep you on toes but also new trends that keep on evolving, and you cannot miss out on them. Strategies that have brought you good results in 2021 might not work this year. Try these Digital Marketing Mantras to let your business touch new heights of success in 2022.
“Keep Learning, Be Experimental and Stay Relevant”
This quote is inscribed in gold in our notebooks at work. It helps us in giving the best results to our clients and not just keeps us afloat.
Facebook is Exhausted
Facebook used to be the most popular social media platform among young people but due to great offerings by strong competitors, it lost its hold on the youth. According to recent studies, most of the active users of Facebook are over the age of 65. As a digital marketer, you need to be very careful about the decisions that you take for your campaigns. Facebook might have one of the largest pools of numbers but your target audience might not be scrolling there.
Instagram is Cool
Instagram is the most popular social media platform among youths. For a digital marketer, Instagram provides N number of tings and wings to tease the users and engage with them. In recent years, Instagram marketing has displayed the importance of brand story and how far it can take you to success.
Video Marketing will stay Relevant
As a digital marketer, you have to understand the strengths of video marketing. While text-based content has its own place in the market, video helps in providing an edge to your brand. The attention span has reduced among smartphone users and with the right story you can snatch the attention for the greater good. Live video has become the new love where people love to engage with an influencer or a celebrity. You can collaborate with them and bring traffic and engagements to your brand in a whip.
Chatbots are a Wise Choice
Chatbots have become relevant more than ever. The market for them is growing with speed because they help the users to find a solution with no delays. A customer can wake up at night and solve his problem by using a chatbot. Erstwhile, he would have to wait for the next morning and wait for minutes to get in conversation with a support agent.
Content Marketing is not getting old any sooner
Some marketers might have gotten over content marketing but it is not going anywhere. Till date blogs and websites are the most preferred mediums for users to get information. You cannot deliver a good load of information through a video. But watch out for your competitors and invest your resources in making quality content. Check out ViralBake for quality content on entertainment, education, viral news, and more.
Email is Performing Well
Email marketing is an important tool for every digital marketer and you cannot miss out on this. An email is a tool for communication that is used at all levels including personal, commercial, legal, professional, and academic. You need to push the right content through email marketing for users to get a personal touch.
Trends keep evolving every day and for the field of digital marketing, the stakes are higher. It is always a good option to invest in new technologies and evaluate the results. You cannot miss out on new trends if you want to perform well. We will say that be flexible to the change.