We are in love with Instagram for multiple reasons, and with these viral Instagram features 2022 update, is our favourite social media platform. The pictures and videos we share, the reels, Instagram Story updates, and many more make Instagram the perfect place to update the world of our life and business. Not only is Instagram a candy to socialising geeks but also for anyone who loves to share their art or provide any kind of service. Not to miss, the huge business uplifting potential Instagram provides from ads on Instagram Stories and all the other features are worth it. Now, Instagram has become one of the most frequently used social media platforms. It is a multi-channel, responsive platform available on both mobile and desktop devices. Best of all, it’s free! Despite all these facilities, Instagram tries to update itself for our convenience and security every now and then. And the 2021 update came with loads of bundles of amazing features and add-ons. Outdated features are also removed, and all of these updates are aimed at making the user experience better. Instagram never stops surprising us. Next, let's dig deeper into the latest Instagram features and revamps in this 2021 update.

New Instagram Features 2022 We Bet You’d Love

Instagram came with various features as per the demand and convenience of the users, even some unexpected ones. Check out the list below:

Instagram Live Rooms:

Live Rooms are just like a Duo Video Call. With the rising use of online as a source of communication for schools, offices and practically everything else, this feature only boosts Instagram’s inventory input and also more on app time by users. Although, unlike Google Meet, Instagram Live Rooms is more for casual, limited numbers of online meets, maybe with your friends or cousins. You would find this update in the chats section where the General Tab used to be. You can add up to 3 people in your live room, and the best part is that you can experiment with filters at the same time to make the conversation even more fun.

Recently Deleted:

How many times has it happened that you deleted a picture and then immediately wanted it back? I know it sometimes sucks to not be able to reverse engineer that. Well, Instagram update 2022 got you covered here. Unlike many social media platforms, Instagram now provides this feature now such that users can get their deleted photos and videos back. Photos, videos, reels, IGTV videos and stories you delete are moved to the Recently Deleted folder. Deleted stories that are not in your Archive will stay in the folder for up to 24 hours, and everything else will be automatically deleted 30 days later. During these 30 days, you can access your deleted content by going to Settings > Account > Recently Deleted, on the latest version of the Instagram app. From there, you can either restore or permanently delete them.

Updated and Professional Dashboard:

Instagram has revamped its dashboard to something completely new. With added tools and ease of access, it provides a professional dashboard to all the business and creator accounts. Now you can see your saved posts with a button on the dashboard itself. Besides Highlights, you can jump from your posts to your reels, IGTV and the posts you are tagged in. The dashboard allows you to keep tabs on how well their account is performing, record the insights of their posts and how their audience is reacting and engaging with their content. It also lets them set up ads and monetize their content to get a jet boost to their posts and account reach.  This evolved as an extraordinary and one of the most prevalent/Viral Instagram Features. Inside this latest Instagram update, you’ll find the following handy tools:

1. Overall account performance
2. Instagram Insights
3. Promotions
4. Instagram Shopping
5. Saved Replies
6. Profile Editing Option

Added New Stickers to Instagram Stories:

Instagram has added many new story stickers to make your stories glitter into space and catch all the attention it deserves. Let’s check out the top new stickers now.

1. Quiz Sticker

   Quiz stickers are an easy way to interact with your followers. With this feature, you can know how many of your friends know you well by organising a quiz on your lifestyle. You can use stickers for educational purposes. This sticker is also useful for businesses as it is one of Instagram’s most interactive stickers, and as a business, you can use it in various ways like quizzing your audience, educating them about your products or digging deeper into the interests of your targeted audience.

2. Donation Sticker

   Since COVID-19, the economy of no nation or business is very much impressive. There are salary cuts, a reduced workforce, lesser projects to work on, and a decrease in the services any business can provide. All this is due to the lack of finances and funds. With this feature, the donation sticker, it is easy to ask for funds for any kind of business or even NGOs.

3. Food Delivery and Gift Card Sticker

   When you couldn’t leave home and want to feel the yummy warmth and fluffiness of mozzarella cheese pizza, or if you are having a house party with your family members, all you can do is order food online. Now you can just update your story with this food delivery sticker in our Viral Instagram Features list. Also, during these crucial times of the novel COVID-19 pandemic causing financial pressures for many small businesses, these stickers provide a new way for communities to support and encourage them. Gift Cards are a new way for businesses to sell redeemable vouchers on their feeds and stories, while food deliveries provide a way for businesses to drive awareness of their food delivery services and encourage food orders.

What’s More in the Store with the Latest Instagram Updates?

Increased Focus on Reels:

Reels was launched in the US and 49 other countries in August 2020 and has turned into one of the most important Viral Instagram Features. It allows us to post short videos on reels. However, in the 2021 update, shopping is also available on reels, and reels are now available in 60sec, 30sec as compared to 15 seconds earlier. In addition to this, Reels creators will now also be able to extend the timer by 10 seconds as they record their clips, thus providing room for trimming and adjusting unnecessary parts.

Plus Signs Repositioned:

The “plus sign” that was there is now shifted to the upper right corner next to your notifications and DMs. This is done to introduce a new shopping button in the toolbar below which aims to give more focus to Instagram shopping and advertising your stores.

Live Stream Lifeline Increased:

You can go live for up to 4 hours now on Instagram, and live videos will now be available in your archive for the next 30 days. This very important update benefits those creators who use Instagram for brand promotion, showcasing their products or skills or to teach their audience.

Keyboards in Search:

Keyboard search is one of the biggest Viral Instagram Features that can be used by users to search for a keyboard in the Instagram search bar and find posts and accounts that have a keyboard in their content.

Instagram Stories got Smarter:

Instagram made it easier for us to notice whether we have been tagged in a story or not. Earlier we had to bother to go to our inbox to check, but now we can access our Likes page, and at the very top of it, we will see mentions and story replies are also shown there.

How is Instagram Revolutionizing Marketing Campaigns?

Instagram is a giant Social Media Marketing platform. With its features such as post promotion via ads, in-links in Stories, separate places to set up your online shop, etc., Instagram, with more than 1 Billion users worldwide, is the best online marketplace. What's more? The built-in Instagram filters and photo editing tools can infuse new life into your photos and posts of the products and services you showcase.

How to Start a Marketing Campaign?

First things first, the first step to creating a successful Instagram campaign is to have a piece of deep and intimate knowledge about your followers.

Planning a Campaign

Understanding your customer’s minds, analyzing where they would spend more time and selecting the right social marketing platforms are very important. Instagram stands tall on all of these parameters. You need to understand what your audience is looking for, how they interact and who they trust.

Find Effective Topics

By interacting with your followers and customers, you can see common topics and discover new types of content that would help engage them and make the purchase.

Communicate Your Ideas Precisely

Once you understand and make up your audience, it’s time to draft a text that will appeal to them because the most important part is how you communicate with your audience, and you know Instagram serves best in that domain.

Advertise It Your Way

When advertising, the thing which matters the most is the appearance of your product. The visual aspect of your ad is very significant. Instagram has the perfect resolution for posts that fit completely with the screens of your audience’s device, showcasing them the best of the pictures their device supports. Remember to choose a high-resolution and better-quality ad pamphlet over a mundane, not-so-good one. This makes your brand more appealing and attractive when clubbed with Viral Instagram Features.

Knock with Instagram Hashtags

Instagram Hashtags are the cherry on the cake. Use hashtags because it is easy to create a hashtag and promote it. When you use a hashtag and anyone who searches for it will see your post trending on top for that hashtag. It is very important to stay connected with influencers for the marketing of your campaign. Instagram is a huge platform to start a campaign, but do not only stick to Instagram to promote your campaigns; try to explore different social media platforms.

Conclusion

Instagram has emerged as the default place to get famous. The world of Instagram is nothing less than showbiz. It’s a utopia ultimately where you can feel good and see everything is nice and beautiful. It allows you to set a message, campaign, and product or show your care to people despite their location. It helps us to grow our business by providing greater opportunities. And with time, Instagram is going limitless and coming up with a lot more features and updates making our lives easier and more fun. The new Instagram features of 2022 are proof. We as the best social media marketing agency in Noida that follows the latest trends, technology, features, and updates to drive you the best possible results through your social media platform. We have a team of professionals who are experts in their field and stayed up to date with the latest technologies and trends.