Google Mum Update

Google MUM Update – Difference between MUM and BERT

Google is becoming more pragmatic for users and is constantly updating to improve user experience. New Google algorithms and updates are rolled out regularly, and this time it’s Google MUM update. Remember BERT? MUM is similar to BERT and aims at overcoming language and format barriers for an intuitive and inclusive search. That said, whenever […]
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Feature Snippet vs Rich Snippet vs Rich Answers vs Knowledge Graph

Difference Between Featured Snippet, Rich Snippet, Rich Answers, and Knowledge Graph

Google is getting more user-centered to display accurate Search Engine Result Pages (SERPs) and has introduced SERP features. However, SERP features like the Knowledge Graph, Rich Answers, Rich Snippet, Featured Snippet, and PPC Ads are affecting organic search results as people are getting answers to their queries instantly. A number of buzz words are thrown […]
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