Marketing any business requires different strategies and ideas. Some strategies like Content marketing or SEO come at high costs, but they are still affordable if yield desirable results. In 2013, a survey revealed that about 73% of digital marketers like to spend the amount of money on PPC as it is a cost-effective option for them. Want to know why?
What PPC stands for? Why does it act as an important part of a digital marketing campaign? PPC (Pay-Per-Click) comes under the advertising campaign in which marketers run their ads on an advertising platform or social media platform, and whenever their ads are clicked by any consumer or internet user, the marketer gets paid for it.
Launching these PPC ads typically needs more planning as it is a bit complex and requires techniques. But if it is launched in a properly planned manner, then it helps create more traffic, customers, and leads. Now, here are some points that need to be remembered to launch a successful PPC campaign:
Search for an on-demand keyword –
As running ads comes with bidding criteria, marketer willing to advertise must bid on the most targeted keywords to target potential audience.
For instance, if your company deals in shoes and a user comes over the internet and wants to search for “red shoes” or “red shoes at a maximum price rate”. The search engine will display the ad that fits the best for “the search query” to produce desirable results after making a thorough analysis.
As you pay for each click on your ad, it is also crucial to pay for relevant keywords that go with your business to get ROI from the money spent by you on your ads.
- Rank your ad-
Search engines look at different aspects to decide that ads should be displayed on the top and have the most precious place in SERP.
Search engines have various ad rank determining parameters. For Instance, Google uses different factors like bid amount, ads quality, and the context that is searched by the users during the day.
Quality scores metrics also determine the importance of the ad. Depending upon the click-through rate (CTR), the importance of a keyword to the ad, and the quality of your landing page is analyzed.
The WebPages should be loaded smoothly on each device and should be relevant to users to target more users.
- Target Particular audiences –
Picking out the correct keyword can let marketers target the relevant audience. These marketers can use different targeting options to improve the campaign. They can use devices, location, day and time, and so on.
This helps promoters to target the users who are active on mobile phones during the day time. Target the audience according to their ages and particular area to promote their ads.
Bids are spontaneously adjusted, depending upon the keyword targeted by the promoter for displaying their ads and the targeted location chosen by the promoter.
- Conversions –
The main point is just not getting clicks on your particular ads. The actual target is to get conversions.
Conversion is clicking on a product ad, signing into the website, and finally purchasing a product. Tracking conversion is an important part to ensure that the PPC campaign is running properly and how much conversions are benefitted to a promoter.
These PPC ads target a particular location or person who is in need or want to buy a specific product offered by your brand. When you talk about the best place to advertise, SERPs present themselves as the best marketing platform. It shows your ads to the potential consumers who are in search of products and services that you offer.