How to Fix an Underperforming Website


How to Fix an Underperforming Website

Are you enduring the pain of having an underperforming website? Whether your website has obsolete designs or inefficient features, its disappointing performance would wreak havoc on your online business. Websites that are not achieving engagement or are not converting enough traffic are good for nothing and can hardly survive the competitive edge. The first thing that comes in mind for such an underperforming website is to abandon it and get a new one.

However, it doesn’t work that way.

Website development is a comprehensive task and takes days to ideate, implement and execute a new website. Better to get your website revamped by a professional company to bring it to the job at earliest.

Topmost Reasons Why Website Doesn't Perform Well

Condition 1 Crawled but Doesn’t Appear in Search Engine Results

Even if a website is crawled, it may or may not appear on top SERPs.

More than 90% of visitors hardly look beyond the first page, so having a conversion-worthy website design and a better-performing website is more likely to get noticed.

Counter- Work on both on-page and off-page SEO techniques to get preferred by search engines. Ask your Digital marketing company to generate backlinks from high-authority websites for your website to improve the ranking and domain authority of the website.

Condition 2 - Slow Website

Would you like to browse a website that takes forever to load?

Probably, Not.

A slow website is more likely to chase away the potential traffic. It will mark a negative impression on them and would restrict their future visits as well.

Not only visitors, but Google also hates sites that undervalue user experience and ranks them low on SERPs. Sites with loading speed of around 2.5 seconds get maximum traffic. Also, the new page speed algorithm says the same about the loading speed of the website.

Counter- Remove the elements that gravitate the speed of the sites, including bulky files and images. Check if the hosting service provider provides sufficient web space and bandwidth and is backed by powerful SSD servers to maintain the loading speed. Keep optimizing the site’s speed using Google Page Insight Tool to ensure that it ranks good and if you are not a technical person, get it done by a professional web development agency.

Condition 3 - Not Supporting Different Devices

If your website doesn’t support multiple devices, it will restrict your reach to potential traffic, and you will lose out a range of audiences.

Optimizing your website only for web-platform won’t reap potential results as users may try to access you through tablets, mobile phones and other devices.

Counter- Get it optimized for mobile devices first, use convertible plugins, and ask the web developer to pick a mobile-friendly interface and theme. Run Google Mobile-Friendly Test to get an idea of what to work on. Make sure your website can be accessed through different devices with different screen size.


There are a million websites, but not all can rank on top. However, optimizing your website for certain faults would help you improve your website performance. You may face a lot of issues while fixing the speed, visibility, and device support of the website. Get it optimized for faults by professionals so as to retain it back to high SERP rank.

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