Marketing and Branding are creating new benchmarks for online businesses.
That said, the challenges it presents due to overarching competition are shifting the fate and face of marketing.
To give a brief about digital marketing, it constitutes both online and offline marketing methods, which involve websites, social media, email, mobile and web applications, search engines, or other such digital channels. Gradually, online marketing is taking over the offline marketing sources (Bill Boards, TV Commercials, and Radio etc.) to exert more and more power on the digitally fetched audience and is establishing itself as a reliable marketing source. Let’s see how online marketing works.
The Strategic Crux of Online Marketing
Unwilling to miss the expanding marketing opportunities that are being offered by the web today? Utilizing the power of online marketing can improve your reach by targeting the audience while improving your brand identity.
Stats show that over 3.03 billion people are using social media on daily basis. Mobile responsive websites are responsible for driving conversion rate to 64%. 5 out of 4 businesses run PPC campaigns which eventually doubles the ROI in a short time.
Considering these stats, it’s visible that people are switching to digital channels more frequently for their day to day needs. This wide exposure can let business reach a considerable amount of target audience to drive sales and conversion.
Simple Techniques Of Online Marketing Includes:
1. Search engine optimization (SEO)
Over 64% of marketers are investing actively in search engine optimization to generate organic traffic to their website. The importance of incorporating SEO in increasing the website’s visibility and ranking needs no explanation. SEO is a long term process, which can help a website appear on top SERP for certain keywords. As an ensemble of techniques, deciding and utilizing best strategies is of foremost importance. At Assert IT solutions, we are a professional team of digital marketing experts who have a thorough understanding of SEO techniques and process to ensure quick and reliable results.
2.Search engine marketing (SEM)
Search marketing encompasses both paid and unpaid marketing techniques. Search marketing is an umbrella term covering SEO and SEM under it. But Search engine marketing (SEM) mainly focuses on buying traffic through paid search listings. It leverages the power of paid ads including “CPC” or “PPC” listings on Cost-Per-Click or Pay-Per-Click basis. Curious to know more? Get in touch with SEM and SEO company.
3.Pay-per-click advertising (PPC)
A paid internet marketing model, pay per click advertising works on a method where advertisers pay a fee each time their ads are clicked. Unlike generating organic traffic, it’s an attempt to buy visitors to your website. Though the practice appears to be simple but involves professional hands to research and select the right keywords, organize campaigns and ad groups using those keywords, PPC landing pages setups, bid placement, locations targeting etc. PPC has the power to generate 2X of ROI in a short time. Willing to utilize? Check this.
4. Social Media Marketing (SMM)
Most important social media marketing assets- Facebook, Instagram, and Twitter are used by marketers more than anything. 83% of video marketers use YouTube to get visibility and traffic on their website. The reach of social media is expected to reach 3.43 billion by 2023, an unprecedented one. Utilizing it as a marketing tool can leverage unforeseen benefits both locally and globally.
5. Email marketing
To empower customer relationships and to increase communication, email marketing remains the best possible method. Expected to reach a number of 4.48 billion users by 2024, email marketing will see no setback soon. 80% of marketers prefer email engagement to get connected with their customers and to your wonder, more than 66% of them are read for more than 8 seconds by mobile users. Isn’t it a benchmark? Want to know more? Click on email marketing.
Stop wondering and start working before your competitors take over your web rank. Need help? Give us a call to get answers to all your queries. We are top ranked SEO Company functioning in Delhi NCR and have served clients multiple with our quality services.