Google Analytics 4— A Tool That Every Marketers Needs The Google Analytics tool, powered by Google itself, is used by millions of web users all across the world to get valuable insights. Brimming with possibilities, the Google Analytics tool allows you to track key metrics & real-time data. However, the ever-widening marketing landscape calls for […]
Dine-in or take away? 60% (Take away) – 40% (Dine In). After accessing over 100 online and offline Food and Restaurant businesses, we’ve got figures that say, “A new generation of technology is getting implemented for online marketing to differentiate the way businesses work”. For a restaurant business, whether take away or dine-in, online marketing […]
It’s no secret that social media marketing and email marketing are not closely knit. But when clubbed together, both the practices can turn into a power punch for your marketing ensemble. Email marketing is all about building close relationships with customers and SEO is about nurturing those relationships by building online credibility. Emails are a […]
Ouch!!! The search rank drop is nothing less than an online heart failure. It kills your website productivity. With the latest core update release, search ranking has seen drop dead fluctuations. Be it a small business or a large eCommerce website, every web page has suffered if it fails to stick to the update. Your website ranking […]
URL parameters create duplicate content, wasted crawl budget, and dilute ranking signals. The URL parameters are cherished by the developers and analytics experts yet it turns into an SEO nightmare. The combination of these URL parameters creates endless URL variations from the same part of the content. The major problem is that we cannot just […]
Google has rolled out a core update that is worth attention. Being the first broad core update of the year, May 2022 core update is going to start off strong. This update was announced May 25, 2022, at around 11:30 pm ET and will take about one to two weeks to roll out. The update […]
Speak about SEO, and you will learn a lot – from those who know all about it and from those who know nothing. The opinions diversify to a great range when it comes to SEO since it’s a blanket term. However, certain fundamentals remain unchanged and are identified by experts. For instance, Keywords are not […]
Setting up Google Analytics is mandatory for your website. And many WordPress users struggle with connecting and installing Google Analytics to their WordPress site. Google Analytics provides a detailed analysis of your website for free. It reports your website’s real-time, audience, acquisition, behaviour, conversions, etc. Google Analytics helps you know how the audience interacts with […]
Keyword research is the soul of SEO campaigns. Keywords are the words or phrases that help search engines discover what users want and help users know what search engines have for them. Search engines, like Google, Bing and YouTube use words and key phrases to target particular audiences searching for the same keywords, thus maintaining […]
The search engine is a whole new world that works on certain principles and algorithms!!! Search engines, as we all know, are answering machines that solve queries with relevant content. Now the biggest dilemma is how search engines crawl and index. Apparently, search engines are continuously working on delivering the most relevant results and eventually […]