Search Engine Optimization

Google Analytics 4 - What You Need to Know about Next-Gen Analytics

Google Analytics 4 – What You Need to Know about Next-Gen Analytics

Google Analytics 4— A Tool That Every Marketers Needs The Google Analytics tool, powered by Google itself, is used by millions of web users all across the world to get valuable insights. Brimming with possibilities, the Google Analytics tool allows you to track key metrics & real-time data. However, the ever-widening marketing landscape calls for […]
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5 Local SEO Strategies for Food and Restaurant Business

5 Local SEO Strategies for Food and Restaurant Business

Dine-in or take away? 60% (Take away) – 40% (Dine In). After accessing over 100 online and offline Food and Restaurant businesses, we’ve got figures that say, “A new generation of technology is getting implemented for online marketing to differentiate the way businesses work”. For a restaurant business, whether take away or dine-in, online marketing […]
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Can Email Marketing Strategies Reduce Complexity of SEO

Can Email Marketing Strategies Reduce Complexity of SEO

It’s no secret that social media marketing and email marketing are not closely knit. But when clubbed together, both the practices can turn into a power punch for your marketing ensemble. Email marketing is all about building close relationships with customers and SEO is about nurturing those relationships by building online credibility. Emails are a […]
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Shortcut to avoid Potential SEO Issues with URL Parameters

Shortcut to avoid Potential SEO Issues with URL Parameters

URL parameters create duplicate content, wasted crawl budget, and dilute ranking signals. The URL parameters are cherished by the developers and analytics experts yet it turns into an SEO nightmare. The combination of these URL parameters creates endless URL variations from the same part of the content. The major problem is that we cannot just […]
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How to Install Google Analytics to Your WordPress Website

How to Install Google Analytics to Your WordPress Website

Setting up Google Analytics is mandatory for your website. And many WordPress users struggle with connecting and installing Google Analytics to their WordPress site. Google Analytics provides a detailed analysis of your website for free. It reports your website’s real-time, audience, acquisition, behaviour, conversions, etc. Google Analytics helps you know how the audience interacts with […]
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