A parallel universe to our real life, Social media is overtaking everything at a promising pace. Sticking to phone screens for 2-3 hours a day is nothing but a wild goose chase for many. That said, social media can be a boon, a blessing for a large population as it connects dots and makes everything reachable. Despite the hype, there are always untrodden paths that can take you to new goals. One such is Social Media for eCommerce. While social media has certainly made a whole lot of people fidgety, social media has helped e-commerce businesses gain ground and reach out to more customers than ever. Going by what the trends are, we know social media can be extremely constructive for all if used rightfully. Beauty and general merchandise are the top-performing categories that fall under this category.

Some Stats on Social Media Importance for Ecommerce

A report by Statista says, “By 2022, advertisers are expected to spend over 56 billion dollars on promoting their products on social networks.” It adds that social media advertising spending on social video has been growing ever since and is expected to amount to nearly 25 billion U.S dollars in 2023. Facebook leads the market with the maxed share followed by Linkedin, YouTube, Instagram and Pinterest. With roughly 2.91 billion monthly active users as of the fourth quarter of 2021, Facebook has the lion’s share. The no. of people using social media worldwide is projected to increase to 4.41 billion by 2025. Our social media marketing agency is using such social media channels to grow businesses online.

And, The Leading Social Commerce Constitutes…

Facebook marketplace, Instagram marketplace, WhatsApp online payment mode, and other such integrations have made the journey smooth. The integration of shopping and payment solutions has resulted in mushrooming of user engagement, conversions, and performance on these platforms. The advanced targeting has eventually increased the revenue potential and ROI. Social networks, when localized from social commerce, are capable of customizing the shopping experience making personalized recommendations and features accessible. The burgeoning security in digital transactions, increasing consumption of video content and use of social media when dovetailed clock up the maximum retention. Across the country, social commerce accounts for 1.5% of overall e-commerce with over 157 million social commerce shoppers, and the market will reach the summit of $1.2 trillion by 2025. Since the Indian e-commerce retail market is too broad to be covered under a particular segment, it is being led by different companies for different products consisting of fashion, sports, electronics, home decor and other boxed categories. Ecommerce platforms are evolving to meet the market trends like the bargain model, reseller model and selling of unbranded local market products and are phasing in new eCommerce platforms.

Importance of Social Media in 2022

Social Media is Setting Ecommerce Trends

Ruled by millennials and Gen Z, social media channels are improvising the way we shop. 70% of shoppers look for a product online and that too on social media before making a final purchase. Social media is not a platform to sell but to drive referral traffic to your website or online store to let the conversion happen. Track social media and eCommerce journey of visitors, check the pain points, create shoppable posts and stories after thorough research and comparison, and create a funnel with clear CTAs, add Buy buttons, incorporate plugins and apps to track customer retention. Catch on the latest trends and implement them to improve your CTR rate.

Not Solely For Entertainment, But Advertising

Messaging, stalking accounts, scrolling timelines to watch new things, etc.- it’s quite obsolete. Using social media in a productive way would get you real-time results. For instance, if you advertise products on social media, your visitors will get into an interact with your products. Repeated interaction will enhance your brand awareness and eventually build your brand reputation.

Call-to-Action Can Stimulate Response

Social media allows customers to shop directly from the brand page, eliminating the need to transit from social media to the website. Since it is easy, it is preferable to most people. Add Call-to-Action buttons to promote a response from the visitors. Like Facebook Buy Buttons on “Facebook Page Shops” to import products from a catalogue or existing eCommerce platform. Other than Facebook, you can add use Instagram checkout, Instagram shoppable stories, etc. Most effective CTAs are “swipe up to purchase,” “store link in bio,” etc. Tiktok, Twitter, Pinterest and more similar channels can also be used to get prompt responses.

Collaborate with Micro-Influencers for Max Brand Reach

Top-tier influencers top the market with their influential skills, but since they charge well-enough amount, it’s quite hard for aspiring brands to hire such high-rated influencers. In such a case, you can look for other alternatives; Nano-influencers, Micro-influencers, Mid-tier influencers, Macro-influencers, Mega-influencers, etc. These influencers help visitors make decisions and drive them towards them.

Conclusion

Being in this advertising industry for a long, we have seen marketing breakthroughs regularly. But social media is a constant partner that has helped eCommerce grow naturally. The team at Assert IT Solutions has researched the topic thoroughly to come up with all stated updates. We have been offering social media marketing services by incorporating all possible methodologies and technologies. While having our feet in digital marketing services, we are also achieving novelties in ERP and CRM services. Besides, we help helped various eCommerce platforms to achieve their desired goals by rendering them Ecommerce Web Development services. To know more, contact us.