Google Analytics 4— A Tool That Every Marketers Needs
The Google Analytics tool, powered by Google itself, is used by millions of web users all across the world to get valuable insights.
Brimming with possibilities, the Google Analytics tool allows you to track key metrics & real-time data.
However, the ever-widening marketing landscape calls for a more powerful tool that can help businesses navigate new challenges.
Tracing the complex, multi-stage journey of customers is a marketing essential that helps website owners to chart out their marketing funnel and convert visitors into customers.
But the loopholes in privacy can be a setback. To cater to this, Google has announced Google Analytics 4—which prioritizes user privacy. The evolving measurement standards can help the business look for more refined ways to succeed.
What is New in Google Analytics?
In October, Google announced “Google Analytics 4” a major change to Google Analytics. To keep up with a changing ecosystem, a new property is introduced. But is it worth accepting?
Unlike traditional Google Analytics, GA4 applies a radically diverse data collection and data structuring logic. It focuses more on users and events (individual user interaction) and less on sessions that were previously in high focus. GA4 brings more flexibility to predict user behaviors and allows marketers to edit, correct and fine-tune the analytics to track events.
With this, Google is moving towards event-based models from a session-based model. This simplifies the cross-platform analysis and empowers pathing analysis as well.
GA4 – A Go-To Cross-Platform Analytics Solution
Google Analytics 4 offers analytics services to allow you to measure engagement and traffic across your websites and apps. It helps you collect data from the web and app to determine the customer journey with more clear insights. The tool has the flexibility to measure different types of data from different sources to organize a strong analytics experience. Using Google’s Machine Learning technology, the tool unifies the user journey to predict new insights.
Get essential insight on the table to make impactful business decisions. The exciting Universal analytics is soon to say bye-bye by next year, and the new one will hit the grounds.
Last Date to Switch to GA4
Not planning to use it before the last date? If you have a Google Analytics account linked to your website, you would have received an email from Google to be prepared for the switch. On July 1, 2023, GA4 will start a new chapter.
Can We Switch to Google Analytics 4 Now?
Yes, you can switch to it by updating your existing GA. But, if you are not ready for the change, don’t. Users can get familiar with the new version of Analytics by going through Google’s video guides on the new interface.
You can set up a new property in the existing Analytics account with either a universal version of gtag.js tracking or with a Google Tag Manager (GTM) account.
Those who don’t want to switch can continue using both simultaneously. Google has not yet announced the depreciation of existing Google Analytics. Businesses can continue to use Universal Analytics properties till they want.
The existing users won’t be forced to switch over to the new version, but from now onwards, the new accounts will follow the GA4 property by default. Businesses that want to do the App + Web property set-up can switch to the new version to get accustomed to the new method of data accumulation and usage.
Rethink Data Collection and Measurement with GA4 – How to set up GA 4?
For an editor or administrator, there are three ways to start.
Option 1: If you’re new to Analytics, Set up Analytics data collection for the first time to collect data for your website and app.
Option 2: Use existing Universal Analytics to add Google Analytics 4 to a site.
The GA4 Setup Assistant will add a Google Analytics 4 property alongside your existing Universal Analytics property. Your Universal Analytics property will continue to collect data. You can access both using the property selector in the Admin area.
Option 3: For CMS-hosted (Content Management System) website, Add Google Analytics 4 to the website builder platform or CMS (content management system). CMS-hosted websites are WordPress, Drupal, Wix, WooCommerce, Shopify, Squarespace, GoDaddy, Magento, Awesome Motive, HubSpot, etc.
How Assert IT Can Help You Transition to GA4?
Assert IT is a professional digital marketing company with an extensive experience in the field. As an SEO company in Noida, we keep up-to-date with all trends that hit the market. Counting on our exceptional skills, we manage to go beyond conventional marketing techniques and implement the most sophisticated and time-tested methods to make your business a win-win.
As soon as Google rolled our GA 4, our team started using it to understand its in-depth purpose and usage. We know how Google Analytics 4 can help businesses with accurate measurements and tracking reports. We believe that the integration of data received from different marketing channels can help brands fabricate effective and lucrative strategies. Keeping this in mind, we have been through the new tool to get the basics and help you out further. We have charted out the fundamentals of changes in the new tool and how it can drive maximum productivity.
If you need any further help, you can reach out to our digital marketing professionals to discuss the crux of the new tool for better implementation to improve your strategies on the basis of statistics.