Google has rolled out a core update that is worth attention. Being the first broad core update of the year, May 2022 core update is going to start off strong. This update was announced May 25, 2022, at around 11:30 pm ET and will take about one to two weeks to roll out. The update looks at all types of content majorly and will promote and reward great web pages rather than penalizing any. The update will have a bearing on the content of all languages and global regions. However, its impact can’ be predicted on a bigger landscape, but it will surely affect Google Discover, Featured Snippets, etc. If, after this, you run out of the road, reconsider your content and do as per the Google Core Update Advice. Also, Google will do periodic changes incessantly; abide by them to not let the ranking deflate.
Here is all you need to know about May 2022 core update
User Intent is on the Top of Mind
Google points to the overall relevancy of our search results and says that “the changes are about improving how our systems assess content overall. These changes may cause some pages that were previously under-rewarded to do better”. Besides, some sites may experience ranking drops, and in such cases, Google notifies the site owners not to try to fix the wrong thing as there is nothing to fix in this Google Core Update. The decline in the ranking has nothing to do with the wrong pages or violation of webmaster guidelines but the content should follow user intent precisely.
How to deal with May 2022 Core Update?
Since we can see that there’s nothing in a core update that steers specific pages or sites, SEOs should concentrate on the content part more than ever. Google repeatedly says that there is nothing to fix ranking drops, and users should not try to tweak or bamboozle their marketing strategies. The core update will help undervalued content that Google thinks is capable of getting a higher place on the SERPs.
In August 2019, Google explained all that site owners should know about Google’s core updates and how it affects ranking.
When a broad Google update happens, it jumbles up everything to bring quality into focus. Coming back to Google’s Latest Algorithm Update May 2022 Core Update, Google advises you to chart out improvements in content.
Go through the core update manual to secure your Search Engine Ranking Position. It’s a threefold process though.
1. Panda Update
Google values high-quality sites offering high-quality content.
2. A few questions you should consider
(A) Content and quality questions
- Does the content provide original information, reporting, research or analysis?
- Does the content provide a substantial, complete or comprehensive description of the topic?
- Does the content provide insightful analysis or interesting information that is beyond obvious?
- If the content draws on other sources, does it avoid simply copying or rewriting those sources and instead provide substantial additional value and originality?
- Does the headline and/or page title provide a descriptive, helpful summary of the content?
- Does the headline and/or page title avoid being exaggerating or shocking in nature?
- Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
- Would you expect to see this content in or referenced by a printed magazine, encyclopedia or book?
(B) Expertise questions
- Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site’s About page?
- If you researched the site producing the content, would you come away with an impression that it is well-trusted or widely recognized as an authority on its topic?
- Is this content written by an expert or enthusiast who demonstrably knows the topic well?
- Is the content free from easily-verified factual errors?
- Would you feel comfortable trusting this content for issues relating to your money or your life?
(C) Presentation and production questions
- Is the content free from spelling or stylistic issues?
- Was the content produced well, or does it appear sloppy or hastily produced?
- Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
- Does the content have an excessive amount of ads that distract from or interfere with the main content?
- Does content display well for mobile devices when viewed on them?
(D) Comparative questions
- Does the content provide substantial value when compared to other pages in search results?
- Does the content seem to be serving the genuine interests of visitors to the site, or does it seem to exist solely by someone attempting to guess what might rank well in search engines?
3. EAT Guidelines
Learning how raters rank your content would help you create it the same way. Make sure your content follows E-A-T strongly (Expertise, Authoritativeness and Trustworthiness). Assessing it will help you understand where you lack. Check out these guidelines to know how it is valued.
We are recognized as the most reliable SEO Company in Noida working as per the search engine standards to ensure that website that holds the highest value ranks on the top of search engines to get maximum traffic and conversion. Need help? Reach out to us to stay updated.