10 Powerful Benefits of Blogging for Businesses and Brands

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10 Powerful Benefits of Blogging for Businesses and Brands

More than 600 million blogs on the internet and over 409 million people view approx. 20 billion pages each month. Mindboggling digits, right?

It’s the web-centric era, and quality blogs are swaying the market. Stats say that companies who blog often get 97% more links to their websites. Is there any value in doing so?

Let’s run down the main benefits of blogging for businesses and brands.

Writing up blogs is not all; the visibility of blogs is equally important. The visibility of blogs matters a lot to get more traffic to them. From that starting phase to our evolution, our constant growth is the result of our matchless consistency and strategy that we are going to share right away. We led planning and goals through a multidirectional approach to ensure that our blogs deliver the right value to our targeted readers.

What is Personal Blogging?

What is Personal Blogging

You might have seen individuals having personal blogs; the purpose of these blogs is to spread one’s viewpoint on various topics. Personal blogs run in first-person narrative and present the writer’s individual experiences and thoughts that can be shared across the web, with millions of viewers on the web. These blogs are less promotional and more personal and are governed by the purpose to educate web readers.

Starting a personal blog is pretty easy. You can create need-based blogs or want-based blogs to stimulate our readers to make final action.

Some of the common topics are related to finance, home improvement, work, business, cooking, dining, health, clothes, photography, real estate, recipe, etc.

What is Business Blogging?

What is Business Blogging

On the top of your marketing funnel are conversions/sales. However, driving conversion is a challenge without sufficient traffic. Blogs have the potential to get your business more online visibility.

Business blogging is a marketing tactic that can strengthen the core of your business by getting more traffic to your online platform. Business blogging, just like any other marketing channel improves your reach to your audience and fortifies your authority. Blogs attract new customers, build a loyal customer base, and make you lead the space.

How to Create a Unique Blog?

Discover the power of blogging. Create and publish informative, well-written articles/blogs that are strategized to be valuable to the customers and the search engine as well.

How to Start Blogging?

How to Start Blogging

Blogging has grown by 12% since 2015, and to no surprise, it will grow at a faster pace in the coming years. From supporting you monetarily to making you famous, a blog can bring you real benefits.

  • To start blogging, you can simply get a domain and hosting. (WordPress hosts about 60 million blogs)
  • Get a theme, design or template to custom-create your blog.
  • Gather your thoughts along with supporting illustrations and images.
  • Start posting; collect valuable content from top sources.

Promote your blog on valuable sites. Mere writing is not enough if not promoted well.

Who should Start Blogging?

Anyone having an interest in writing can start; they can share their experience and their knowledge with their audience. Lifestyle blogs or hauls are doing great these days. If you are an influence, you can connect with your audience through blogs as well as well-scripted YouTube videos. When you present your story in your own words, it creates a poignant touch and gives users a sense of genuineness.

You can start with either personal blogging or business blogging as explained above.

How to make a Career in Blogging?

How to Make a Career in Blogging

The field is as vast as a sky. You can become a professional blogger/content writer/copywriter or can start a personal blog to support your growth. Every website on the web has content created by professional writers.

These writers are either trained or experienced. Website blogs are promotional and search engine friendly to rank on top. Different aspects are considered while creating blogs for the website. You can always seek professional support to make a career in blogging.

When to Start?

There is no perfect time to start. If you create interesting and engaging content, people will accept it wholeheartedly. The moment you plan to foster brand loyalty, start blogging. You can simply publish a blog on WordPress, Blogger or another easy-to-use CMS or content management system.

SEO Benefits of Blogging

SEO Benefits of Blogging

72% of online marketers describe content creation as their most effective SEO tactic. As far as SEO benefits of blogging are content, blogging can get your quality links from authoritative sites that can increase your web ranking directly. Optimize your blogs for search engines and find your place in online ranking. The theme of your blogs can help you earn traffic and ranking. A blog can act as an ongoing portfolio of past work. Reach out to a company offering SEO Services in Noida to get your blog website prepared and optimized for higher search engine rank.

Besides, SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

Some important stats (OptinMonster) on updating blogs that are often neglected:

  • Only 38% of bloggers are updating older articles
  • 34% of bloggers say that updating content produces strong results.
  • Around 5% of bloggers don’t have access to analytics
  • Titles with 6-13 words attract the highest and most consistent amount of traffic.

Some Bonus Tips On Blogging

Don’t Follow the Herd

  • You have a unique voice and it should be heard by all. Find your niche based on your interests and experience.
  • Try to create content- be it topic or body, on your own rather than following the rest.
  • Contemplate a topic, do sufficient brainstorming, find sources, cite them, create more content, filter it, proofread it, and then finalize your copy.
  • If you have just started blogging, research through reliable sources. The more content you create as a beginner, the earlier you will master it. Look for niche-centric websites or blog posts to be better.
  • Creating your writing strategy; you may know a lot, but not everything is worth sharing. You always need to filter content to make it valuable. Use your wit to be informative, genuine and purposeful. ‘Educate’ rather than ‘sell’. Write as you speak, and explain as you teach.

Experimentation Should Never End

Be it your writing style or the source from where you collect the information, you should never put an end to experimentation, as it can be the best way to evolve. Initially, you can add text to your writing, but to complement your evolution, you can prepare an In-depth article with pictures, diagrams, and videos.

Beat the Barriers

Hindi or English, US English or UK English, whatever you call it, these barriers will always be there. Work on it to grow in all forms. Mastery over a language can’t be attained in a day, but one day you definitely will master them. Learn languages from native speakers to get a professional grasp on them.

Benefits of Blogging

Benefits of Blogging

Enrich your content with creativity and information to ensure it out do the rest. Purposeful topics can generate traffic.

As far as the benefits of blogging are concerned, you can always extract the most out of it. Blogging creates a bubble around your marketing strategy that bursts to get you more leads, value, subscribers, authority and so much more. Let’s highlight some of the facts that can validate the importance of blogging.

Creates authority

With blogging, comes authority. Stick to a niche and top your industry. When you blog often, your readers start recognizing you, and you earn a reputation and reliability that is cherished by the readers. Authoritative sources are looked at and believed by the users.

Create value for your customers

Any valuable information when presented by a reliable authority is believed by the user and adds value.

Search engine optimization

Optimizing blogs for SEO can help your prospective website to gain ranking on search engines. Create fresh blog content and rank your website.

Attracts email subscribers

The farther the blog reach, the more extensive will subscriber base be. Provide value to your subscribers by sharing read-worthy content.

Creates awareness of your offering

For a product or service-based website, blogging can be a gold mine. It can help you with product or service promotion to help you reach your target audience hassle-free.

Builds important backlinks

Blogging is, by and large, used for the creation of backlinks. Getting links from other websites to elevate search ranking and domain authority and, hence it can enrich your web presence.

Grow your virtual network

With your fully-functional and fully-featured website, you can always promote your business for maximum output. The growth of the online business depends on the web presence.

Highlights your business values

Informative or education blogs on service/product-based websites can enhance your business values by promoting your brand to your valuable customers.

Generates website traffic

How would your traffic reach you? With a service-based website having blogs, you can always open gates for engagement. An information blog can get you more traffic and reach.

Encourages valuable enquiries

When you disperse education content through the blog, it always encourages more enquiries.

Prepare a professionally created blog website to take your business and brand to next level. Seek help from a professional Web Designing Company. Assert IT has served thousands of clients with valuable web design services to grow their blogs or website. If you want to grow, reach out to us.

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